(POURVU) VP Marketing / Web 2.0 / Social Software (San Francisco, CA)

A new way to optimize Performance (POURVU) Leading European provider of Enterprise Social Software, our solution enables organizations to create powerful professional networks where employees, partners and customers can share conversations, ideas, skills, resources and best practice with one another. We promotes a culture of collaboration and openness that helps businesses of any sizes increase their sales productivity, foster new ideas and increase staff satisfaction and retention.

With operations in France and United Kingdom (starting in USA), the company has a track record of successfully enabling social and business networking for some of Europe’s leading companies (100.000 users with customers and partners in France, Belgium, Germany, UK and Scandinavia). The company is founded by Sofinnova (Venture) and Dassault Systèmes (world leader in 3D and Product Lifecycle Management (PLM) solutions).

Mission : We are now looking to strengthen the current management team with the appointment of a world class VP of Marketing, to build the brand amongst the customer base, leverage partner relationships and drive aggressive revenue growth. Responsibilities include building your team, managing external consultants, liaison with international teams, PR and analyst relations, lead generation, SEO, and social media campaign implementation.

Ideal person should have: ·     

Leading the marketing strategy efforts, competitive analysis and monitoring. ·     

Experience in the enterprise 2.0 and/or collaboration and crowdsourcing spaces·      

Responsibility for coordinating development, manage content, oversee maintenance of both the corporate and consumer portals ·      

Recruiting, building, managing and mentoring the marketing team ·       Develop and manage innovative and cost effective online and offline marketing strategies to acquire customers and build brand ·      

Editorial: Ability to oversee copy for website, brochures and prepare press releases. ·       Collateral: Develop concept, content, layout, design.

Organize and maintain electronic image inventory ·      

Corporate Identity/Branding:

Ensure proper implementation of branding elements ·      

Understanding of SEO, SEM and Social Networks Marketing ·      

Sales Support: Prepare presentations and visuals for events, technical conferences, customer presentations.

Organize and maintain presentation materials. Oversee preparation and distribution of collateral materials to sales personnel. ·      

Own the marketing budget; you will analyze performance and market data to ensure that this is spent in the most cost effective manner

This is a position for an entrepreneurial person who is willing to get their hands dirty in order to eventually build an entire global marketing department.  

Skills : ·       BA/BS required – MBA a big plus ·      

Ideally you will have 4 - 5 years experience of marketing in the enterprise 2.0 and/or collaboration and crowdsourcing spaces. ·      

Strong track record of developing innovative and cost effective marketing campaigns in an entrepreneurial and fast moving environment ·     

Experience working in a startup environment, as well as with global companies, a plus. ·       Should have good copy skills.  

If you or someone you know are interested please send a resume or contact (Ref VPM-10L) :Altaïde Valley, Phil Jeudy [email protected] and/or Jacques Froissant [email protected]